As a group, we work with charitable organisations on key issues and target groups: We donate money and products, and also use other resources such as employees’ time and skills. We also work with non-profit organisations in countries where we source our products and focus on improving health, education and social causes, and supporting the environment.
Russia invaded Ukraine on 24 February 2022. The ALDI SOUTH Group set up the Ukraine Response Team to mitigate the business risks associated with the invasion. The team also recognised the Group’s responsibility to support the humanitarian response.
In March 2022, we pledged €5 million to help communities, families and individuals affected, providing both emergency and medium-term support. We partnered with established international aid organisations – the Red Cross, Caritas, Diakonie and SOS Kinderdorf – to distribute humanitarian aid in Ukraine and neighbouring countries and to support Ukrainian refugees in Austria. All funds were distributed between March 2022 and May 2023 for projects to run until 2024.
We wanted to give the charities access to donations without restrictions: they know best where and for what the aid is needed. We kept in contact with them throughout the period to discuss what was needed and what had been achieved. Other initiatives included national ALDI teams donating products and the Group also funded an initiative with a HOFER fresh vegetable supplier to provide organic baby food to Ukraine.
The ALDI SOUTH Group donated €500,000 to the Red Cross Disaster Relief Fund to help people affected by the devastating earthquakes in Turkey and Syria in February 2023. This helped to ensure that emergency aid was delivered to those individuals, families and communities who needed it most.
The Austrian Red Cross “Heinrich Treichl Foundation” has given ALDI the 2023 Red Cross Humanity Award for our social commitment and support in international disasters (war in Ukraine and Syria/Turkey earthquake).