The European Private Label Awards celebrate the most impactful and innovative private-label brands on sale in Europe’s supermarkets. Featuring everything from peanut butter pouches to frozen passionfruit pieces, a total of 56 ground-breaking products from 14 categories were judged based on innovation, presentation, and taste. ALDI’s Choceur CHOCO CHANGER has been announced as the winner in the category “Confectionery and Snacking”.

The chocolate’s ingredients are Fairtrade certified and sourced from Fairtrade producers. Selling more of their cocoa, sugar and vanilla on Fairtrade terms enables farmers to get fairer trading conditions, stimulate social change and engage in environmental protection. By going beyond certification with Tony’s Open Chain, we collaborate to become sustainability frontrunners with our Choceur CHOCO CHANGER. In 2020, ALDI was the first international discount retailer to join the initiative’s mission to make chocolate 100% slave free.

The chocolate is also a representation of ALDI's vision of “making sustainability affordable” by giving customers access to great products while addressing social and environmental global issues, such as human rights and resource efficiency.