May 2024
ALDI SOUTH GROUP
The sweet taste of change: Choceur CHOCO CHANGER
Holding change in your hands! ALDI was the first international discount retailer to join the Open Chain by Tony’s Chocolonely and develop a throughly sustainably sourced chocolate bar.

Caramel Sea Salt, Pistachio Raspberry, 70% Dark Chocolate, Honeycomb Nougat*, Caramel Brownie*, and Salty Fudge Almond*—the Choceur CHOCO CHANGER bars—are currently available in various variants at ALDI stores across Europe, Australia, the UK, and the US. Besides being super tasty, CHOCO CHANGER chocolate is made from 100% responsibly sourced cocoa. To make this possible, the ALDI SOUTH Group and ALDI Nord joined forces to become the first international discounters to join the Open Chain by Tony's Chocolonely in 2020.

*only available in Australia, the UK and US

The challenge of sourcing cocoa sustainably

In two West African countries—Ghana and Côte d’Ivoire—approximately 2.5 million cocoa farming families produce over 60% of the world’s cocoa. The main challenges include human rights violations, such as child labour and modern slavery, and environmental risks, such as deforestation. The ALDI SOUTH Group aims to establish fair working and trading conditions, promote social change, and engage in environmental protection.

Find out more about our goals and actions regarding cocoa.

The challenge of sourcing cocoa sustainably

In two West African countries—Ghana and Côte d’Ivoire—approximately 2.5 million cocoa farming families produce over 60% of the world’s cocoa. The main challenges include human rights violations, such as child labour and modern slavery, and environmental risks, such as deforestation. The ALDI SOUTH Group aims to establish fair working and trading conditions, promote social change, and engage in environmental protection.

Find out more about our goals and actions regarding cocoa.

What is Open Chain by Tony's Chocolonely?

Tony’s Open Chain is an initiative designed to transform the chocolate industry. It helps chocolate brands to become sustainability frontrunners. Together, all participants in Tony’s Open Chain are laying the groundwork for industry change by adopting necessary purchasing practices and a sourcing model that facilitates systemic change. Adopting Tony’s 5 Sourcing Principles for cocoa enables the ALDI SOUTH Group to take 100% responsibility for the cocoa supply chain.

Tony’s 5 Sourcing Principles

Traceable beans

All cocoa beans are 100% traceable and sourced directly from farmer cooperatives. This means we know where the beans are grown and under what circumstances.

A higher price

Farmers receive an additional premium on top of the Fairtrade premium for every kilogram of cocoa beans, enabling them to earn a living income.

Strong farmers

The ALDI SOUTH Group supports professiona farmer cooperatives. Together they are stronger and can work together more professionally as an organisation, achieve economies of scale and create commitment and trust among the farmer members of the cooperatives.

Long term perspective

The ALDI SOUTH Group makes long-term commitments that provide farmers with income security and the opportunity to invest in their businesses.

Productivity and quality

The ALDI SOUTH Group helps farmers to improve yields through training and investments by Tony’s Open Chain and to get access to markets.

"We are convinced that being a mission ally of Tony’s Open Chain enables us to offer our customers a fair and 100% responsible bar of chocolate. With this chocolate bar, we create positive change and offer a best practice product while doing our part to respect human rights and nature in the cocoa supply chain."
Anke Ehlers, Managing Director of International Sustainability at the ALDI SOUTH Group

Happy customers - happy farmers

By purchasing the Choceur CHOCO CHANGER, you are directly supporting cocoa farming communities in Côte d'Ivoire and Ghana. The price we pay for the cocoa enables the farmers to earn a living. This is essential not only to lift the farmers out of poverty, but also to cover their production costs and living expenses so that they can live a decent life. We are committed to long-term partnerships with farmer cooperatives that provide security for their members and their families now and in the future.

All cocoa ingredients, from liquor to butter, are fully segregated and traceable, making the entire cocoa supply chain transparent. Not only the cocoa, but also the sugar and vanilla used in CHOCO CHANGER are Fairtrade certified and sourced from Fairtrade producers. Selling more ingredients on Fairtrade terms enables farmers to get a fairer deal, promote social change and protect the environment.

Eye candy with a strong message

You may have noticed that the Choceur CHOCO CHANGER bars look different from others. This is not just a playful product design - it has a deeper meaning: The triangular pieces represent cocoa plantations from above. The pieces have different heights, which reflects the reality of the cocoa value chain - risks and rewards are not evenly distributed. The Choceur CHOCO CHANGER is not only a delicious treat, but also a true work of art.

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© 2024 ALDI SOUTH Group. All rights reserved.
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© 2024 ALDI SOUTH Group. All rights reserved.