On October 7, 2024, for the second year in a row, Lebensmittel Praxis - Germany's premier trade journal for retail and food industry - celebrated top private label products. Among the winners, Choceur's CHOCO CHANGER, and the partnership with Tony’s Open Chain, took center stage.
A shower of prizes came for Choceur CHOCO CHANGER:
- the top award in the "Chocolate Bar" category,
- the third place in "Sustainability" and
- the overall "grand prize" across all categories.
In December 2020, the ALDI SOUTH Group became the first global discount retailer to join Tony’s Open Chain as a Mission Ally, collaborating to develop the Choceur CHOCO CHANGER chocolate bar, available in several ALDI markets.
The cocoa beans for the CHOCO CHANGER are responsibly sourced via Tony’s Open Chain. By becoming a Mission Ally and committing to Tony’s Open Chain’s 5 Sourcing Principles, ALDI takes full responsibility for the cocoa sourcing practices for this product. The 5 Sourcing Principles of Tony’s Open Chain include long-term partnerships with cocoa farming cooperatives, paying fair prices that support livelihoods, and fostering professional, sustainable farming practices.
Together with Tony’s Open Chain and other Mission Allies, we can amplify our positive impact on cocoa farmers and change the norm in the cocoa industry – by, together, working towards ending poverty, child labour, and deforestation in Cote d’Ivoire and Ghana.
This award is a testament to ALDI’s unwavering commitment to making sustainability affordable for consumers. It also reflects the hard work and dedication of the internal sustainability and buying teams and external partners, whose collaborative efforts have been instrumental in achieving this milestone.
